Customaziton logo wine shop display stand design
OUR CASE
PROJECT INTRODUCTION
Wuliangye Yibin Company Limited is a Chinese alcoholic beverage company. It specializes in manufacturing baijiu, and is best known for Wuliangye, made from five organic grains: Proso millet, corn, glutinous rice, long grain rice and wheat.
In addition to attractive interior design, wine display is crucial in liquor stores. A good display design can be used to save space, display products, retain customers, and boost sales. It is important to do a good job when displaying products in a liquor store in order to draw more customers in to the store for consumption. You will be introduced at the upcoming retail exhibition, and we hope to pick your brains.
First in first out principle
First in, first out is the basic principle of warehouse management. This concept also exists on the shelves of supermarkets. According to the date of manufacture, the products that leave the factory first are placed on the outermost side, and the products that leave the factory recently are placed inside to avoid immediate products.
The principle of centralized display
Centralized display includes brand concentration and item concentration. Brand concentration refers to concentrating all the products of the company brand as much as possible in one display form, and concentrating all the products under the sub-brand. Item concentration refers to the different product specifications (packaging form) , packing weight), concentration of different flavors.
It is obvious that it is easier to create momentum when the products are concentrated, and the display effect is more prominent.
The principle of vertical display
Vertical display can be divided into complete vertical display and partial vertical display. Complete vertical display means that an item or a brand of product is placed vertically from the top shelf to the bottom shelf; partial vertical display means that an item or a brand of product is placed vertically in blocks, occupying only continuous space. Part of the rows of several layers of shelves.
In actual operation, try to arrange the main shelf display according to the partial vertical display method, first ensure the vertical display of the brand, and then take into account the packaging color (taste) and packaging specifications.
Highlight The Principles Of Display
Be sure to place the key items in the most prominent position, maintain the optimal order, arrange the largest layout, so that the primary and secondary are clearly defined, reflecting the primary and secondary structure of the product, so that customers can see it at a glance.
The retail exhibition believes that because the key products are products that can represent the company's good market image and are also the best-selling products, more must be displayed to consumers.
The Principle Of The Best Location
The different positions of the display area are directly related to the sales volume. The normal shelf should strive for the best display space. When purchasing a special display space, you must not only look at the price. It is the most scientific to calculate the input/output ratio. And the display area in the store should be relatively fixed (fixed occupancy rule), so that old customers are easy to find.
The above is all the introductions for today. At the same time, you can also visit the retail exhibition. I believe you will gain a lot.
